Your Business Villain: Why Urgency Wins
If you’re an SME business owner, you’ve likely noticed that no matter how hard you work, there’s always something holding you back. You’ve tried pushing through the chaos, responding to every crisis, and working longer hours, but it’s not enough. What if I told you that the real problem isn’t just the everyday tasks, but something much bigger?
Meet your business villain: Commander Urgent. He’s the force behind every last-minute request, every customer crisis, and every "urgent" employee question that hijacks your time and takes you away from the work that really matters. And here’s the kicker—he’s not going anywhere. Commander Urgent thrives on keeping you in the weeds, reacting to problems instead of focusing on strategy and growth.
You’re not imagining it – it’s hard.…
But here’s what you might not realize: your problems are bigger than just day-to-day emergencies. The real issue is that you’re stuck in a reactionary cycle, constantly putting out fires instead of proactively leading your business. Every time you get pulled into the chaos, you’re losing valuable time that could be spent making strategic decisions, building relationships, and growing your business.
The good news? You don’t have to stay hijacked and stuck in this cycle.
The first step is acknowledging that Commander Urgent has been running the show for too long. It’s time to regain control.
Start by identifying the root cause of these urgent issues. Is where you’re going as a team completely clear? Do you have a good grasp on all of your obstacles and road bumps? Do you know what actions you need to take and do you have a plan?
…but doable!
Once you address the underlying problems, you can begin to shift from being reactive to proactive. This isn’t just about getting more time in your day—it’s about stepping into your role as the leader of your business. It’s time to defeat your villain and start making real progress.
Follow the steps of our Optimize Now! Bootcamp and get moving yourself.
As a first tangible step, let’s talk and we’ll show you how you can move forward quickly and efficiently. Click here to schedule a call and put Commander Urgent in his place once and for all.
If you’re not sure where you underlying problems are, download our 8 minute self-assessment to find out: https://optimizenow.ca/self-assessment-survey
To see how our clients have won, check out some of their case studies: https://optimizenow.ca/case-studies
Reclaim your dream of running your company, where you are in charge, managing others who are doing the bulk of the work. Become like all those other SME leaders who made this transition successfully – if they can, you can too!
Spend at least 20% less time in the weeds of your business. Say goodbye to many, many sleepless nights because you’re on 24/7. Don’t wait until something happens that forces you to stop and take stock.
Stop being a victim of a hijacking…and regain the captain’s bridge of your ship!
Call us now and book your “Free Me From Commander Urgent” meeting!